How important is DIVERSITY when it comes to spreading your message?
With diversity, I mean using different CHANNELS, formats, and methods to get your prospect's attention. Like...
-1- Mix it up with Email Advertising - Reach interested prospects with your message on a web based sales letters one day, send them a report on a PDF the next day. Send them a text based email one day and send them an eye-catching HTML email the next day. Send them a video with your message one day and send them an audio message the next day. Mix it up. To them, it feels like you are EVERYWHERE. Your brand becomes familiar and popular when people see you and your message in different format and medium.
-2- Display All Sizes & Shapes With Banner Advertising - Catching their attention with several formats and sizes of banner ads. When doing banner advertising, create banners of all sizes. The most popular sizes are 468X60, 728X90, 125X125, 300X250, 160X600.
-3- Be seen on OTHER Websites In YOUR NICHE with Text Display Advertising - Text and banner advertising is a great way to diversify you brand and message. Why? Here's why. Text and banner ads can be plugged in to a network and instantly be seen on hundreds of different websites in minutes. When people see your ads on other people's websites, it creates trust and social proof. Familiarity breeds trust. Trust is important to make sales.
-4- Sponsoring events creates familiarity. Sponsor Advertising Creates familiarity and trust. Seeing your brand and your products urges people to buy it right away or buy it the next time they see your offer.
When you are using diversity in your promotions, prospects SEE you and NOTICE your offer -- "In different shapes and in different media".
The same benefits are communicated in different ways!
Come and see how its done.
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