I don't know about you, but some days I feel a little lazy or even do not feel like working at all.
So, I need a break from it all. Read a book or watch a movie or something. Sometimes this sense of laziness lasts for days.
Does that happen to you? You just don't like to think about online marketing, or strategies. You just need a break from it all.
How can someone not work on their business days at a time and still profit from it on a every single day?
Of course, automation plays a significant role in it. But, automating a business doesn't suggest that you are making sales. You still have to have a steady flow of targeted traffic coming in daily.
Traffic is critical to any business online or offline. Traffic plus automation creates sales.
If you can figure out a way to drive traffic to your landing pages on a daily basis, you have solved the problem of low sales.
So, how do you do it? How can you drive laser targeted traffic to your website each and every single day without you working to hard for it?
The answer is not a significant secret -- it's scheduled and managed paid traffic.
In fact, there aren't any big secrets with online marketing. It's clear commonsense.
Most smart businesses don't worry about traffic. It's the last thing they worry about.
They've already arranged their traffic source in advance. Marketers who can drive traffic to their websites, no matter what the market is, always make money.
The secret to daily revenue and profits online, is actually a well managed and scheduled 'traffic source'.
The one that floods your landing pages with interested prospects.
A paid advertising campaign should be part of your stratagy and you should budget for it in your business.
Wishing you success.
Tom Laios
Welcome
Tuesday, October 5, 2010
Wednesday, September 29, 2010
The 5 Keys To Your Advertising Strategy
Did you ever wonder how successful marketers multiply their business ten times over, rake in more profits, drive more traffic and sales in record time? How they REALLY do it and make it look so easy?
For your advertising to be profitable, you need a strategy. You simply cannot profit by throwing away money hoping to make some sales. Everything in advertising can be measured, if it is done correctly.
Here are 5 Keys To Your Advertising Strategy.
Planning your advertising starts by answering five key questions:
1. What is your product?
Planning an advertising campaign starts by knowing your product. What are its strengths? What are its weaknesses? What is your business image? What do people think of your business?
You can start by collecting all critical information you can on your product before designing an ad to boost sales.
If you can answer some of those questions on your competitors, it is even better. You can come up with something that really sets you apart from the rest. The more you know about yourself and the competition, the more effective your strategy efforts will produce.
2. What is your promise?
Like it or not, advertising is based on the promise of satisfaction that you offer in your ads. Your ad must respond to a need or a desire.
An ad always focuses on a specific motivation. Your job is to find the right motivation - the one that will sell your product.
3. What is your target audience?
To whom are you speaking? Whom are your ads intended? In order to really succeed in today's marketplace, you must define your target. Several criteria will help you define your target better. Here are 14 important ways to define your target.
4. What is your objective?
You must set a goal before you can build an effective plan for your campaign. The purpose of the ad can be understood by the goals that you set forth long term and short term. Ideally, your goals should not just be financial gains. It should be focused on providing the marketplace with value. If the value is there, people will quickly realize it and you will not have to worry too much about financial gains. In other words, if the value is there, the money will follow.
You can define an appropriate purpose by studying the market situation. The easiest way to do this is by doing surveys to existing lists and subscribers.
5. What is your Ad Budget?
Like it or not, your advantage is largely a function of your financial resources. A small budget does not necessarily mean small results. A part of your profits must always go back into bringing in more clients and growing your lists.
Keep these points in mind as well as all the other strategies in my blog to increase your business.
To your success
For your advertising to be profitable, you need a strategy. You simply cannot profit by throwing away money hoping to make some sales. Everything in advertising can be measured, if it is done correctly.
Here are 5 Keys To Your Advertising Strategy.
Planning your advertising starts by answering five key questions:
1. What is your product?
Planning an advertising campaign starts by knowing your product. What are its strengths? What are its weaknesses? What is your business image? What do people think of your business?
You can start by collecting all critical information you can on your product before designing an ad to boost sales.
If you can answer some of those questions on your competitors, it is even better. You can come up with something that really sets you apart from the rest. The more you know about yourself and the competition, the more effective your strategy efforts will produce.
2. What is your promise?
Like it or not, advertising is based on the promise of satisfaction that you offer in your ads. Your ad must respond to a need or a desire.
An ad always focuses on a specific motivation. Your job is to find the right motivation - the one that will sell your product.
3. What is your target audience?
To whom are you speaking? Whom are your ads intended? In order to really succeed in today's marketplace, you must define your target. Several criteria will help you define your target better. Here are 14 important ways to define your target.
4. What is your objective?
You must set a goal before you can build an effective plan for your campaign. The purpose of the ad can be understood by the goals that you set forth long term and short term. Ideally, your goals should not just be financial gains. It should be focused on providing the marketplace with value. If the value is there, people will quickly realize it and you will not have to worry too much about financial gains. In other words, if the value is there, the money will follow.
You can define an appropriate purpose by studying the market situation. The easiest way to do this is by doing surveys to existing lists and subscribers.
5. What is your Ad Budget?
Like it or not, your advantage is largely a function of your financial resources. A small budget does not necessarily mean small results. A part of your profits must always go back into bringing in more clients and growing your lists.
Keep these points in mind as well as all the other strategies in my blog to increase your business.
To your success
Monday, September 27, 2010
Writting Ads That Work!
Writing effective ads is not a talent but a skill. Anyone can learn a skill by practice and repetition.
So here are some points to remember to write ads that sell and drive traffic.
1. Be Direct and straightforward.
Get right to the point. Eliminate any unnecessary words. The longer the drum roll, the more likely you will lose the reader.
Kenneth Roman (the king of Madison Avenue and former CEO of Ogilvy & Mather) said this...
"Your reader does not have much time. If you want to hold the attention of busy people, your writing must cut through to the heart of the matter and should only require a minimum of time and effort on the reader's part."
Anyone who has to write ad copy has to deal with the problem of being understood by everyone. Ordinary mortals might not understand your meaning if you fail to use simple language.
2. Use the lead argument to kick off your ad.
Give the most compelling and strong impact to your first paragraph. By offering, some kind of benefit can help in most cases.
Once you have drafted your first paragraph, build on your description of product's key advantages. Tell readers what they should know about your product and repeat it often.
3. Speak directly to your audience.
Some copywriters tend to write as if they were communicating with an inanimate mass. This is not a good approach. Speak directly to your readers, addressing them as YOU. Use personal phrases, direct questions, or requests of readers, exclamations, and chatty sentences.
4. Use Present Tense.
The present allows you express the idea in your copy that this is what is happening and this is what you should do. It can also be used to express a future incident that is sure to occur.
5. Use Logic And Emotion.
Your ad should not only inform readers about a specific advantage, such as, "Our service makes your teeth whiter," about an emotional benefit, as well as, "See how much the ladies like your smile when you use our toothpaste."
6. Keep Your Paragraph Short and Sweet.
Readability studies have made it quite clear on this topic: the longer your paragraphs, the fewer people will read them.
7. Be Positive.
While you may get more open rate with a alarming bad news headline, most people do not really follow through, mainly because of the negativity. Always frame the positives of your product.
8. Don't get carried away with exclamation marks.
Exclamation marks often serve as a refuge for writers who lack emotion in style.
9. Repeat Your Product's Name.
It's a good idea to repeat your product's name as often as possible in ads.
10. Avoid stating the obvious.
Stay far away from clichés like "best in the world", "the first", "everybody's favorite", "The least expensive"...etc. Avoid all the overworked generalities.
11. Use subheads every 25 lines.
The most effective subheads will keep the reader interested, and let him/her get the gist of your pitch without having to read it from start to finish.
12. Be cordial.
People who are warm, sincere and amiable are most likely to write successful ads.
Keep these points in mind when writting you next ad. Wishing you success
So here are some points to remember to write ads that sell and drive traffic.
1. Be Direct and straightforward.
Get right to the point. Eliminate any unnecessary words. The longer the drum roll, the more likely you will lose the reader.
Kenneth Roman (the king of Madison Avenue and former CEO of Ogilvy & Mather) said this...
"Your reader does not have much time. If you want to hold the attention of busy people, your writing must cut through to the heart of the matter and should only require a minimum of time and effort on the reader's part."
Anyone who has to write ad copy has to deal with the problem of being understood by everyone. Ordinary mortals might not understand your meaning if you fail to use simple language.
2. Use the lead argument to kick off your ad.
Give the most compelling and strong impact to your first paragraph. By offering, some kind of benefit can help in most cases.
Once you have drafted your first paragraph, build on your description of product's key advantages. Tell readers what they should know about your product and repeat it often.
3. Speak directly to your audience.
Some copywriters tend to write as if they were communicating with an inanimate mass. This is not a good approach. Speak directly to your readers, addressing them as YOU. Use personal phrases, direct questions, or requests of readers, exclamations, and chatty sentences.
4. Use Present Tense.
The present allows you express the idea in your copy that this is what is happening and this is what you should do. It can also be used to express a future incident that is sure to occur.
5. Use Logic And Emotion.
Your ad should not only inform readers about a specific advantage, such as, "Our service makes your teeth whiter," about an emotional benefit, as well as, "See how much the ladies like your smile when you use our toothpaste."
6. Keep Your Paragraph Short and Sweet.
Readability studies have made it quite clear on this topic: the longer your paragraphs, the fewer people will read them.
7. Be Positive.
While you may get more open rate with a alarming bad news headline, most people do not really follow through, mainly because of the negativity. Always frame the positives of your product.
8. Don't get carried away with exclamation marks.
Exclamation marks often serve as a refuge for writers who lack emotion in style.
9. Repeat Your Product's Name.
It's a good idea to repeat your product's name as often as possible in ads.
10. Avoid stating the obvious.
Stay far away from clichés like "best in the world", "the first", "everybody's favorite", "The least expensive"...etc. Avoid all the overworked generalities.
11. Use subheads every 25 lines.
The most effective subheads will keep the reader interested, and let him/her get the gist of your pitch without having to read it from start to finish.
12. Be cordial.
People who are warm, sincere and amiable are most likely to write successful ads.
Keep these points in mind when writting you next ad. Wishing you success
Wednesday, September 22, 2010
Use Diversity In Your Ad Campaigns
How important is DIVERSITY when it comes to spreading your message?
With diversity, I mean using different CHANNELS, formats, and methods to get your prospect's attention. Like...
-1- Mix it up with Email Advertising - Reach interested prospects with your message on a web based sales letters one day, send them a report on a PDF the next day. Send them a text based email one day and send them an eye-catching HTML email the next day. Send them a video with your message one day and send them an audio message the next day. Mix it up. To them, it feels like you are EVERYWHERE. Your brand becomes familiar and popular when people see you and your message in different format and medium.
-2- Display All Sizes & Shapes With Banner Advertising - Catching their attention with several formats and sizes of banner ads. When doing banner advertising, create banners of all sizes. The most popular sizes are 468X60, 728X90, 125X125, 300X250, 160X600.
-3- Be seen on OTHER Websites In YOUR NICHE with Text Display Advertising - Text and banner advertising is a great way to diversify you brand and message. Why? Here's why. Text and banner ads can be plugged in to a network and instantly be seen on hundreds of different websites in minutes. When people see your ads on other people's websites, it creates trust and social proof. Familiarity breeds trust. Trust is important to make sales.
-4- Sponsoring events creates familiarity. Sponsor Advertising Creates familiarity and trust. Seeing your brand and your products urges people to buy it right away or buy it the next time they see your offer.
When you are using diversity in your promotions, prospects SEE you and NOTICE your offer -- "In different shapes and in different media".
The same benefits are communicated in different ways!
Come and see how its done.
With diversity, I mean using different CHANNELS, formats, and methods to get your prospect's attention. Like...
-1- Mix it up with Email Advertising - Reach interested prospects with your message on a web based sales letters one day, send them a report on a PDF the next day. Send them a text based email one day and send them an eye-catching HTML email the next day. Send them a video with your message one day and send them an audio message the next day. Mix it up. To them, it feels like you are EVERYWHERE. Your brand becomes familiar and popular when people see you and your message in different format and medium.
-2- Display All Sizes & Shapes With Banner Advertising - Catching their attention with several formats and sizes of banner ads. When doing banner advertising, create banners of all sizes. The most popular sizes are 468X60, 728X90, 125X125, 300X250, 160X600.
-3- Be seen on OTHER Websites In YOUR NICHE with Text Display Advertising - Text and banner advertising is a great way to diversify you brand and message. Why? Here's why. Text and banner ads can be plugged in to a network and instantly be seen on hundreds of different websites in minutes. When people see your ads on other people's websites, it creates trust and social proof. Familiarity breeds trust. Trust is important to make sales.
-4- Sponsoring events creates familiarity. Sponsor Advertising Creates familiarity and trust. Seeing your brand and your products urges people to buy it right away or buy it the next time they see your offer.
When you are using diversity in your promotions, prospects SEE you and NOTICE your offer -- "In different shapes and in different media".
The same benefits are communicated in different ways!
Come and see how its done.
Tuesday, September 21, 2010
How To Make An Irresistible Offer...
“An Irresistible Offer is an identity-building offer central to a product or service where the believable return-on-investment is communicated so clearly that it’s immediately obvious you’ve got to be a fool to pass it up.” – The Irresistible Offer, Mark Joyner
How are you going to make an irresistible offer to your customers?
Be SpecificDon’t generalize your information, but rather be exact. Instead of “over 100 tips for losing weight” use “124 tips for losing weight.” By generalizing information, it creates doubt and questions in the reader’s mind. “What am I really getting here? Does he even know?” When you use specific information, the reader begins to think, “This person must have counted. I know exactly what I can expect.” “Platitudes and generalities roll off the human understanding like water from a duck,” wrote Claude Hopkins in his classic book “Scientific Advertising.”
“They leave no impression whatsoever.” Be CompleteTell the reader everything they would want to know about your product or service. Answer all of their questions, anything they would want to consider before making a purchase. Think about it from their point of view. Ask yourself, “Why wouldn’t I buy this?” Then, address that in your sales message. Remove anything that would keep the reader from making the purchase.
Offer A Freebie Even If The Customer Doesn’t BuyIf the customer decides he/she isn’t going to make a purchase, then you want to follow-up with them later to try to influence them to buy in the future. By offering a free item, you can request their email address in order to obtain the freebie. By doing this, you can now follow-up with the customer for a potential future sale. Additionally, you can continue the sales process by having your ad copy, banners, flyers, etc., within the free item. And if your free item is a high quality, useful product or service which impresses the customer, they probably will be back as a customer soon.
Use Bonuses To Overwhelm The ReaderOne of the things that I have found very effective in writing sales letters is to include bonus items that OUT-VALUE the actual product. Ginsu made this one famous. They were selling a set of steak knives, but before the commercial was finished, you had so many bonus items on the table it was hard to refuse. Make sure you provide quality bonuses and not some worthless, outdated junk that damages the credibility of your main offer.
In SummaryIf you constantly create expectations with your customers that are so high that you can’t deliver, you will have happy customers – until they stop being customers altogether. We always see advertisements that seem too good to be true and they usually are. There’s no better way to lose customers than to offer them a diamond and give them a lump of coal.You want to meet and exceed their expectations whenever you can. Everyone likes getting something at no cost. You can give them something they didn’t expect. If you promise in an advertisement that they can get something at no cost, surprise them and give them a coupon for another or a percentage off. You want to build it into your marketing mission and promotional ads, then choose an item with some big value, but at minimal cost to you. You can promise them a certain amount. but you can always deliver more.
Here's an offer for you:
Visit my biz page and see the value of owning your own home business. Take the time to see all the vauable products you recieve and can do with what you like ( use, sell or give away)
How are you going to make an irresistible offer to your customers?
Be SpecificDon’t generalize your information, but rather be exact. Instead of “over 100 tips for losing weight” use “124 tips for losing weight.” By generalizing information, it creates doubt and questions in the reader’s mind. “What am I really getting here? Does he even know?” When you use specific information, the reader begins to think, “This person must have counted. I know exactly what I can expect.” “Platitudes and generalities roll off the human understanding like water from a duck,” wrote Claude Hopkins in his classic book “Scientific Advertising.”
“They leave no impression whatsoever.” Be CompleteTell the reader everything they would want to know about your product or service. Answer all of their questions, anything they would want to consider before making a purchase. Think about it from their point of view. Ask yourself, “Why wouldn’t I buy this?” Then, address that in your sales message. Remove anything that would keep the reader from making the purchase.
Offer A Freebie Even If The Customer Doesn’t BuyIf the customer decides he/she isn’t going to make a purchase, then you want to follow-up with them later to try to influence them to buy in the future. By offering a free item, you can request their email address in order to obtain the freebie. By doing this, you can now follow-up with the customer for a potential future sale. Additionally, you can continue the sales process by having your ad copy, banners, flyers, etc., within the free item. And if your free item is a high quality, useful product or service which impresses the customer, they probably will be back as a customer soon.
Use Bonuses To Overwhelm The ReaderOne of the things that I have found very effective in writing sales letters is to include bonus items that OUT-VALUE the actual product. Ginsu made this one famous. They were selling a set of steak knives, but before the commercial was finished, you had so many bonus items on the table it was hard to refuse. Make sure you provide quality bonuses and not some worthless, outdated junk that damages the credibility of your main offer.
In SummaryIf you constantly create expectations with your customers that are so high that you can’t deliver, you will have happy customers – until they stop being customers altogether. We always see advertisements that seem too good to be true and they usually are. There’s no better way to lose customers than to offer them a diamond and give them a lump of coal.You want to meet and exceed their expectations whenever you can. Everyone likes getting something at no cost. You can give them something they didn’t expect. If you promise in an advertisement that they can get something at no cost, surprise them and give them a coupon for another or a percentage off. You want to build it into your marketing mission and promotional ads, then choose an item with some big value, but at minimal cost to you. You can promise them a certain amount. but you can always deliver more.
Here's an offer for you:
Visit my biz page and see the value of owning your own home business. Take the time to see all the vauable products you recieve and can do with what you like ( use, sell or give away)
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